Hey, it’s Madison here
I’m a graphic designer with over three years of experience from freelancing and working as a lead designer for an in-house marketing agency.
Creativity and curiosity are things that come naturally to me, some might even say I was born with it. Ever since I was a little kid, I’ve always been creating something with my hands (even if it was on my parents’ newly painted walls…sorry Mom & Dad). In college, my innate sense of creativity met my passion for graphic design and the rest has been (recent) history.
I’m recent graduate from James Madison University and a graphic designer with 3+ years of design experience in an in-house marketing agency setting with high proficiency in the Adobe Creative Cloud - including Photoshop, InDesign, Illustrator, Lightroom and AfterEffects. I view myself as an exploratory creative designer with experience in many mediums: typography, UX/UI, branding, packaging, augmented reality, print and digital.
I’ve performed as a lead designer and have overseen creative teams in an agency setting with additional experience in management, sales, video editing and broadcast radio.
Career History
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Confer with creative department leaders to discuss client requirements and project concepts and to coordinate creative activities for the marketing team.
Plan and execute design projects to meet deadlines.
Work with managers and assistants to develop design solutions for projects on deadline-oriented schedules.
Submit project deliverables to clients, ensuring adherence to quality and brand standards for publication.
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UNIVERSITY RECREATION | May 2022 - Dec 2022
Directed and oversaw a high-performing team of 10 assistants to ensure proper production of branded design assets.
Conceptualized and assisted in designing assets for multimedia marketing deliverables.
Identified and executed improvements for marketing campaigns, conent generation and team dynamics.
Reviewed and approved art materials, copy materials and proofs of printed materials developed by staff members.
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UNIVERSITY RECREATION | Aug 2021 - May 2022
Authored superior graphic design in the form of print collateral and digital media.
Created brand communication strategies and deliverables to a combined audience of over 20,000 followers across all social media platforms.
Developed, defined and implemented the brand identity for a new area of the institution.
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WFIR NEWS, Mel Wheeler Inc. | Aug 2017 - Aug 2021
Generated story leads, composed and edited factual news stories for radio broadcasts under strict delivery deadlines.
Wrote pieces and recorded audio news stories for online publication, including coordinating imagery and web formatting.