Heritage
Heritage is a a new social shopping app that connects users to the freshest vintage finds in their immediate neighborhood. Whether it be rockin’ roller skates, a rare vinyl record, or the funkiest windbreaker from the 80s, Heritage has got the hook up for it all.
Programs Used: Adobe Illustrator, Adobe Photoshop
About the App
Heritage not only runs on the connection between people and the need to buy items from the past, but the connection in communities and to the earth. Heritage rewards users for connecting to other vintage seekers in their communities and to their dedication to sustainability in seeking and purchasing pre-loved clothing, furniture and other miscelaneous items posted on the feed.
Sketches + User Flow Map
Personas + Moodboard
The Hunter-Gatherer
This user is savvy and has their ways in finding the funkiest finds possible (even if it means going into the attic at an estate sale or asking the antique shop owner if they have a shop basement). They dress to the 90s and vibe out to the 70s. Their wardrobe is mostly pre-loved and has a slight scent of incense.
The Recluse Reseller
This user is a collector of all the things. Granny’s lamp from the 50s? Got it. Uncle Greg’s original Walkman? They’ve got that too, with some casettes. Not only do they love collecting, but they love sharing the funk wealth, too. They like re-selling what they’ve got in order to get something even more funktastic.
