Clementine
Clementine is the product of a re-design challenge in a package design class during undergrad. we were tasked with finding a product from the dollar store, then reimagining and repositioning it as a luxury brand.
Programs Used: Adobe Photoshop, Adobe Illustrator
Personas + M00dboard
The Shave Every Day Gal
This user has a shaving ritual and hardly ever (more like never) skips a day without having smooth skin. She’s tried every razor under the sun but hasnt found The One to make her stop her search for the perfect knick-free razor.
The Once in a Blue Moon Bestie
This user only shaves when she feels like it. She’s a believer in a low maintenance lifestyle so she can go about her day being a #GirlBoss. Shaving everyday isn’t a priority for her, but when she does she wants to feel confident, radiant and razor-bump free. She’s besties with the Shave Everyday Gal and takes her beauty advice very seriously.
Prototypes
Originally, Clementine was branded as Babes and had a more “in-your-face” brand image. After receiving feedback from classmates and professors, I took a softer approach with Clementine, who’s name means mild & merciful (just like how every shave should be).
